{"id":43293,"date":"2025-07-08T13:46:57","date_gmt":"2025-07-08T11:46:57","guid":{"rendered":"https:\/\/www.pbs-sales.eu\/?post_type=case-studies-2&#038;p=43293"},"modified":"2026-09-25T10:16:19","modified_gmt":"2026-09-25T08:16:19","slug":"b2b-neukundengewinnung-fur-intralogistik-software","status":"publish","type":"case-studies-2","link":"https:\/\/www.pbs-sales.eu\/de\/fallbeispiele\/b2b-neukundengewinnung-fur-intralogistik-software\/","title":{"rendered":"Neukundengewinnung f\u00fcr Intralogistik-Software"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Unser Auftraggeber ist ein deutsches Softwareunternehmen aus dem Industrie 4.0-Umfeld. Seit der Gr\u00fcndung 2018 \u2013 als Spin-off eines f\u00fchrenden Automobilkonzerns \u2013 entwickelt das Unternehmen KI-gest\u00fctzte Steuerungsl\u00f6sungen f\u00fcr Fahrerlose Transportsysteme (FTS) und Autonome Mobile Roboter (AMR). Die Besonderheit: Die Software erm\u00f6glicht ein herstellerunabh\u00e4ngiges Flottenmanagement \u2013 ein echter Mehrwert f\u00fcr produzierende Unternehmen mit gemischten Fahrzeugflotten.<\/p>\n<h3>Die Herausforderung: Neukunden gewinnen &#8211; au\u00dferhalb des bisherigen Netzwerks<\/h3>\n<p>Bis dato lag der Fokus stark auf dem Mutterkonzern und seinem Umfeld. Um weiter zu wachsen, war es entscheidend, au\u00dferhalb dieser bestehenden Strukturen neue Gesch\u00e4ftskontakte zu etablieren. Genau hier kamen wir als erfahrener Partner f\u00fcr Neukundengewinnung im B2B-Vertrieb ins Spiel.<div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-comment fas circle-no\" style=\"--awb-font-size:32px;\"><\/i><\/div><\/p>\n<div class=\"case-study-quote\">Erfolg im B2B-Vertrieb erfordert mehr als nur Kaltakquise \u2013 es geht darum, die richtigen Ansprechpartner zur richtigen Zeit mit den richtigen Argumenten zu erreichen.<\/div>\n<h3>Zielgerichtete Marktanalyse statt Streuverlust<\/h3>\n<p>Unsere Aufgabe war klar: Potenziale erkennen, relevante Zielkunden identifizieren und eine passgenaue Vertriebsstrategie zur Kundengewinnung entwickeln \u2013 ohne dabei das bestehende Setup zu ersetzen.<\/p>\n<p>Mit unserer Erfahrung im Mittelstand und im Technologievertrieb analysierten wir:<\/p>\n<ul>\n<li>Welche Unternehmen haben einen realen Bedarf f\u00fcr herstellerunabh\u00e4ngige Intralogistikl\u00f6sungen?<\/li>\n<li>Wo bestehen konkrete Anwendungsf\u00e4lle \u2013 und wer sind die Entscheider mit Offenheit f\u00fcr Innovation?<\/li>\n<li>Wie reif ist der Markt technologisch \u2013 und wo lohnt sich ein Einstieg besonders?<\/li>\n<\/ul>\n<p>Diese datenbasierte Zielkundenanalyse war die Grundlage f\u00fcr alles Weitere. Anschlie\u00dfend entwickelten wir fokussierte Ansprachekonzepte, stimmten den Kommunikationsstil auf die jeweiligen Entscheider ab und initiierten systematisch den Erstkontakt \u2013 telefonisch, digital und pers\u00f6nlich.<div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-comment fas circle-no\" style=\"--awb-font-size:32px;\"><\/i><\/div><\/p>\n<div class=\"case-study-quote\">Der erste Kontakt ist nur der Anfang \u2013 entscheidend ist, fr\u00fchzeitig Vertrauen aufzubauen und potenziellen Kunden den Mehrwert klar zu vermitteln.<\/div>\n<h3>Vom Erstkontakt zur belastbaren Pipeline<\/h3>\n<p>Der erste Kontakt ist nur der Anfang. Unser Fokus lag darauf, schnell Vertrauen aufzubauen und den potenziellen Kunden den Mehrwert der L\u00f6sung verst\u00e4ndlich und greifbar zu machen. Dabei setzten wir auf eine durchdachte Kombination aus Expertise, Timing und Empathie im Dialog \u2013 das Fundament jeder erfolgreichen Leadgenerierung im B2B.<\/p>\n<p>Das Ergebnis:<br \/>\n\u2022 Eine tragf\u00e4hige Pipeline mit qualifizierten Kontakten<br \/>\n\u2022 Tiefere Marktkenntnis auf Kundenseite<br \/>\n\u2022 Eine Vertriebsstrategie, die nicht nur kurzfristige Erfolge liefert, sondern langfristig tragf\u00e4hig ist<\/p>\n<h3>Fazit: Strukturierte Neukundengewinnung f\u00fcr komplexe B2B-Produkte<\/h3>\n<p>Diese Case Study zeigt, wie strategische Vertriebsarbeit und gezieltes Vertriebsoutsourcing im B2B dazu beitragen k\u00f6nnen, auch f\u00fcr erkl\u00e4rungsbed\u00fcrftige Technologien neue Kunden zu gewinnen.<\/p>\n<p>Durch unsere systematische Vorgehensweise konnte sich der Auftraggeber gezielt auf die Bed\u00fcrfnisse neuer Zielgruppen einstellen \u2013 und seine innovativen L\u00f6sungen dort platzieren, wo sie echten Mehrwert schaffen.<\/p>\n<h2>Erfahren Sie mehr<\/h2>\n<p>M\u00f6chten auch Sie Ihre B2B-Neukundengewinnung auf ein neues Level bringen? Wir unterst\u00fctzen Sie dabei \u2013 mit Marktverst\u00e4ndnis, Erfahrung und einem klaren Fokus auf messbare Ergebnisse.\u00a0 Zu unseren <i class=\"fa-arrow-right fas circle-yes link-indicator link-indicator-yellow\"><\/i><a href=\"https:\/\/www.pbs-sales.eu\/de\/vertriebsoutsourcing-fertigung-logistik\/\">Vertriebsdienstleistungen in industriellen M\u00e4rkten<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"template":"","meta":{"_acf_changed":false},"client-product-category":[],"class_list":["post-43293","case-studies-2","type-case-studies-2","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fallbeispiel: Wie PBS Sales f\u00fcr einen Softwareanbieter f\u00fcr fahrerlose Transportsysteme neue B2B-Kunden au\u00dferhalb des bestehenden Netzwerks gewann.\" \/>\n\t<meta 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