PBS Sales – Develop New Markets

Enter New Markets With Us

Sales agency for companies looking to acquire key customers in technical B2B markets

IUCAB George Hayward Award 2026 Award

IUCAB George Hayward Award 2026

Recognition for Excellence in International Business Development

B2B Sales Outsourcing

Where would you like to win customers?

PBS Sales helps international B2B companies enter new markets and acquire key customers in Germany, Europe and the USA. Since 1993, our experienced sales experts have combined hands-on business development with local market knowledge and a network of 6.000+ decision-makers.

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Germany

Local Key Account Managers in Munich who know how German industrial buyers make decisions.

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Europe

Market entry across European countries, supported from our offices in Germany and France.

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USA

Win North American customers with our sales team in Massachusetts and North Carolina.

Werner Poiger (center) at the IUCAB George Hayward Award 2026 ceremonyWerner Poiger (center) at the IUCAB George Hayward Award 2026 ceremonyWerner Poiger (center) at the IUCAB George Hayward Award 2026 ceremony

IUCAB George Hayward Award 2026

2026: PBS Sales Recognized Internationally for Excellence in Business Development

Werner Poiger has received the prestigious IUCAB George Hayward Award 2026 for outstanding entrepreneurial achievement, strong international business development, and early adoption of digital tools and artificial intelligence in sales processes.

Winning Customers

Industries Where We Build Business

Our experienced sales experts win key customers for manufacturers and technology companies across industrial B2B markets.

Automotive

Automotive

Mechanical engineering

Machinery & Equipment

Plant equipment

Plant Equipment

Agricultural machinery

Agricultural Machinery

Rolling stock

Railroad Equipment

Aerospace

Aerospace

Energy

Energy

Retail

Retail

MARKET ACCESS

Our Network

Since 1993, PBS Sales has built a network of more than 6.000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

PBS Sales Network

Team

Our Sales Experts

Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.

Meet the PBS Sales Key Account Managers

Our Clients

Who We Work For

We support our clients in the acquisition of new customers in industry and trade. Our clients are companies that:

Our clients come from Germany, Europe, North America and Asia and are companies of all sizes, from ambitious start-ups to large corporations.

Learn more about our clients and industries.

30 years PBS Sales

Case Study

Acquiring New Customers for Intralogistics Software

New B2B customers for an Industry 4.0 software provider in Germany.

Case Study

Paving the Way to Europe for a Taiwanese Automotive Supplier

German sales office and first Tier 1 customers for an EV-sector supplier.

Case Study

Sales for a Finnish IIoT & Cloud solution

Market entry in Germany for IIoT cold-chain monitoring, starting with pharma and logistics.

Knowledge Library

Insights for Companies Entering New Markets

Practical answers from our sales experts on market entry, customer acquisition and working with a sales partner.

  • Customer & Key Account Acquisition

    Bianca Marasescu, Key Account Manager at PBS Sales

    Bianca Marasescu

    Key Account Manager at PBS Sales

    How To Win Customers When the Sales Cycle Is Long and the Product Is Complex

    With long, technical sales cycles, one of the biggest costs is pursuing the wrong opportunities for too long.

  • Market Entry

    Werner Poiger, Founder and Managing Director of PBS Sales

    Werner Poiger

    Founder and Managing Director of PBS Sales

    Should You Hire Local Sales People, Use a Sales Partner, or Work With Distributors?

    For decades, international expansion followed a fairly predictable sequence. Does the old market-entry playbook still work?

Browse all articles in the PBS Knowledge Library.

FREQUENTLY ASKED QUESTIONS

Sales Outsourcing with PBS Sales: Your Questions Answered

PBS Sales is a sales outsourcing and business development company headquartered in Munich, founded in 1993 by Werner Poiger. It helps manufacturers, technology providers and producers acquire key customers in Germany, Europe and the USA, with 28 senior sales professionals and a network of more than 6.000 decision-makers.

PBS Sales assigns dedicated Key Account Managers who represent the client under its own brand, with the client’s email address, business cards and corporate identity. The work follows four phases: market analysis, market launch, business development and key account management. Engagements are typically industry- or segment-exclusive.

Manufacturers of technical components, systems and materials, providers of manufacturing and logistics solutions, and producers who want to build distributor and retail networks. Clients come from Germany, Europe, North America and Asia, from start-ups to large corporations.

Lead generation stops at the first contact. PBS Sales covers the full B2B sales cycle, from identifying target accounts through technical discussions, RFQs and negotiations to long-term key account management, with experienced sales professionals rather than call centers.

From its headquarters in Munich and offices in France and the USA (Massachusetts and North Carolina), PBS Sales covers Germany, the wider European market and North America.