Werner Poiger

Founder & Managing Director | PBS Sales

  • Passionate, strategic and results-oriented sales executive

  • 30+ years success record in developing new markets, segments and customers

  • Strong leadership skills; motivating & managing a team of top-performing technical sales managers to generate growth

  • Excellent inter-cultural communication skills to successfully drive international projects

  • Exceptional network and long-term client base

  • A dynamic, reliable pathfinder – ready to explore new business trails & peaks at any time

I love being an entrepreneur. Taking the opportunity I was given in 1993, I started my own company as a one-man show and led it into an experienced sales organization that operates globally. PBS Sales serves clients who want to expand in either their home market or worldwide. Identifying opportunities, mastering challenges and achieving new growth for my clients is what drives me.

Connect with Werner Poiger

George-Hayward-Award 2026

In May 2026 Werner Poiger has received the IUCAB George Hayward Award 2026, an international recognition for outstanding entrepreneurial achievement, strong international business development, and excellence in modern B2B sales.

PBS Sales and IUCAB representatives at award ceremony
George Hayward Award 2026
PBS Sales and CDH representatives at award ceremony
Award certificate

Curriculum Vitae

Work experience

Managing Director, PBS Sales, 1993 – present

Founder and owner of a leading German sales agency for technical components, systems & software applications

Identify, develop and secure new markets and customers across Germany, Europe and the US.

Awards

George Hayward Award 2026 – Commercial Agent of the Year

International Experience

Frequent business travel in Europe, Brazil, USA, China, Korea

1990 six months internship in Johannesburg, South Africa

1992 six months internship in NY state, USA

Education

Engineering and management degree from the University of Applied Sciences, Munich

Languages

English (business fluent), Portuguese (basics), French (basics)

Interests

Family, father of four children

Working with foreign cultures, travelling, skiing, cycling Japanese culture and food