IUCAB George Hayward Award 2026
PBS Sales Receives International Sales Award
Werner Poiger, Founder and Managing Director of PBS Sales, has received the IUCAB George Hayward Award 2026 – an international recognition for outstanding entrepreneurial achievement, strong international business development, and excellence in modern B2B sales.
The George Hayward Award is presented annually by IUCAB (Internationally United Commercial Agents and Brokers) and honors exceptional performance in commercial agency and international sales representation. In 2026, the award ceremony took place during the IUCAB Delegates Meeting in Bordeaux, France. The award was presented by Olivier Mazoyer, President of IUCAB, and Christian Rebernig, Secretary General of IUCAB.
Recognizing Excellence in International B2B Sales
For us at PBS Sales, this award is more than a personal distinction. It reflects more than three decades of commitment to technical B2B sales, strategic market development, and long-term customer relationships across international markets.
Since 1993, we have supported manufacturers and technology companies in developing new markets across Germany, Europe, and the United States. We combine technical expertise, strategic business development, and hands-on international sales experience to create sustainable growth opportunities for our clients. A key factor behind our success is the early adoption of digital and AI-driven sales processes
These strengths were key to receiving the IUCAB George Hayward Award 2026.
Nomination by CDH
Werner Poiger was nominated by CDH, the leading German association representing commercial agents and sales representatives and a member organization of IUCAB. The recognition was warmly welcomed by the CDH delegates attending the event, including Eckhard Döpfer, Managing Director of CDH, and Britta Kilhof, Managing Director of CDH NOW!
Werner Poiger, receiving the IUCAB George Hayward Award 2026
This award is a great honor for me and my team, and it serves as recognition of what we have been doing for over 30 years: connecting manufacturers with new markets, customers, and opportunities. I would like to thank our team, our partners, and the companies that have placed their trust in us.
About IUCAB
IUCAB is the Internationally United Commercial Agents and Brokers organization, representing the interests of commercial agents, sales representatives, and brokers at an international level. As a global umbrella organization, IUCAB brings together national associations from various countries and promotes the role of professional sales representation in international trade and business development.
About CDH
CDH is the leading German association representing commercial agents and sales representatives. As a member of IUCAB, CDH supports the professional interests of its members in Germany and internationally. The organization represents self-employed sales professionals, commercial agencies, and companies active in business development, distribution, and sales representation.
Impressions from Bordeaux
Sandra Berger (PBS Sales), Olivier Mazoyer (President, IUCAB) , Werner Poiger (PBS Sales), Christian Rebernig (Secretary General, IUCAB)
The George Hayward Award 2026 – Commercial Agent of the Year went to Werner Poiger, founder of PBS Sales. The award ceremony took place in Bordeaux, France.
Britta Kilhof (Managing Director, CDH NOW!), Werner Poiger (PBS Sales), Sandra Berger (PBS Sales), Eckhard Döpfer (Managing Director, CDH)