Develop New Markets

Sales Outsourcing for Manufacturing & Logistics Solutions

Your technology improves production and logistics processes. We bring it to the companies that need it. Since 1993, PBS Sales has acted as the German and European sales office for technology providers. Our Key Account Managers win industrial customers for IIoT, automation, intralogistics and Industry 4.0 solutions.

B2B Sales

Turn Your Innovative Technology into New Business Opportunities

Your manufacturing or logistics solution can improve processes, increase efficiency and solve complex operational challenges. Reaching the companies that need your technology and the decision-makers responsible for the investment is our expertise.

We support your customer acquisition in Germany, Europe and the USA, from target account identification and first contact to RFQs and negotiations.

We work for three client groups:

Selling Your Solution to Industrial Customers

Complex industrial solutions often involve long sales cycles, technical requirements and multiple stakeholders. Entering a new market is even harder without established relationships and local sales expertise.

Your Senior Key Account Managers in the Target Market

PBS Sales provides experienced Key Account Managers who understand technical B2B sales and engage professionally with both technical and commercial decision-makers.

You gain senior sales expertise and direct access to our network of 6.000+ decision-makers — without having to build your own local sales organization.

 

Let us turn your innovative solutions into new customer opportunities and long-term business.

Smart manufacturing background with robotic automation systems

Manufacturing & Logistics Technologies We Sell

We have developed new customers for solutions such as cold-chain monitoring with IIoT and cloud, intralogistics software and passive exoskeletons for industrial workplaces, based on technologies such as:

  • Industrial Internet of Things (IIoT)
  • Cyber-Physical Systems
  • Smart Manufacturing/Smart Factory
  • Big Data & Analytics
  • Cloud & Edge Computing
  • Robotics
  • Artificial Intelligence
  • 3D Printing
  • Sensors
  • Augmented Reality

B2B Sales Services

How We Develop New Customers for You

Step 1: Market analysis

Market Analysis

  • Determine key account manager

  • Analyze market

  • Develop sales strategy

  • Identify target customers

Step 2: Market launch

Market Launch

  • Build awareness & relationships

  • Introduce product/service to target customers

  • Identify customer requirements

Step 3: Business development

Business Development

  • Reach out to existing contacts in the network

  • Lead generation through target customer strategy

  • Qualify and follow up on leads

  • Close deals

Step 4: Key account management

Key Account Management

  • Regular contact with all stakeholders

  • Leverage additional sales potential, e.g. through upselling/cross-selling

  • Support with receivables, payments and delivery dates

  • Optional: Customer service

MARKET ACCESS

Our Network

Since 1993, PBS Sales has built a network of more than 6.000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

PBS Sales Network

Team

Our Sales Experts

Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.

Meet the PBS Sales Key Account Managers

Case Study

How we generated the first leads after only one month

A Finnish provider of IIoT and cloud solutions for automated cold-chain monitoring commissioned us to develop the German market. We focused first on the pharmaceutical industry and large logistics providers, generated the first leads, won major orders and built long-term customer relationships.

Find out more in our case studies.

Sales for a Finnish IIoT & Cloud solution

How To Build Trust When You’re an Unknown Foreign Supplier

Knowledge Library

Being unknown in a new market is not the same as being inexperienced

Many technology companies that are successful at home find that almost no one in Germany knows their name. In his analysis, Werner Poiger, Founder and Managing Director of PBS Sales, explains how the right local representation, technical competence and fast responses can turn an unfamiliar supplier into a trusted partner.

Browse all articles in the PBS Knowledge Library.

Lower costs & risks

Your Benefits with PBS Sales

With PBS Sales, you choose a transparent, predictable cost structure and reduce the risks associated with your own sales team. Our hands-on sales approach supports sustainable market and customer development.

  • Our network
    6.000 contacts amongst manufacturers, suppliers and distributors.

  • Coverage of your target markets
    Germany, Europe and the USA

  • Additional regions as needed
    North America

  • Win key customers
    with our proven target customer strategy

  • Lower costs & risks
    compared to building your in-house sales team

  • Experienced sales team
    with senior B2B sales expertise and industry knowledge

  • Quick market presence
    without building your own local sales organization

  • Representation with your corporate identity

  • Industry/segment-exclusive

FREQUENTLY ASKED QUESTIONS

Selling Manufacturing & Logistics Solutions in Germany and Europe

With an outsourced sales team that already works in the market. PBS Sales assigns senior Key Account Managers who represent the client under its own brand, identify target accounts and manage customer acquisition from first contact through negotiation. This creates a local market presence without first building an in-house sales organization.

By focusing early on the industries and use cases where the solution solves a clear problem, and by involving engineering, operations and purchasing from the start. For a Finnish provider of IIoT cold-chain monitoring, PBS Sales first concentrated on the pharmaceutical industry and large logistics providers instead of approaching the whole market.

They check whether the solution solves a concrete operational problem, integrates with existing systems and processes, and delivers a measurable benefit. Pilot projects and references from comparable companies carry significant weight. Technical credibility with engineering and operations matters as much as the commercial offer.

Concentrate on a small number of accounts where the need is obvious and the decision-makers are reachable. For a Californian manufacturer of passive exoskeletons, PBS Sales targeted automotive, commercial-vehicle and machinery manufacturers from its existing network. Despite long decision-making processes, this led to the first major orders and lasting customer relationships.

PBS Sales works in four phases: market analysis and definition of target accounts, market launch, business development through to closing, and ongoing key account management. The client gets dedicated senior Key Account Managers who represent the company under its own brand, on an industry- or segment-exclusive basis.

Yes. In addition to Germany and the rest of Europe, PBS Sales supports technology companies in developing customers in the USA.

Ready to expand into new markets?

Let’s Discuss Your Sales Potential in Germany and Europe

Tell us about your products, services, target customers and expansion plans. We’ll discuss where PBS Sales can support your new business development.

Sandra Berger, Head of Sales & New Business Development at PBS Sales

Sandra Berger
Head of Sales & New Business Development
+49 (89) 14 38 36 34
contact@pbs-sales.eu

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