PBS SALES KNOWLEDGE LIBRARY

Practical Answers for Companies
Expanding into New B2B Markets

Insights from our experienced sales experts on international market entry, sales outsourcing, business development and customer acquisition — built on years of hands-on experience in Germany, Europe and international markets.

FEATURED INSIGHT

B2B market entry in Germany and Europe

MARKET ENTRY · 7 MIN READ

Should You Hire Local Sales People, Use a Sales Partner, or Work With Distributors?

There is no single right model. A local sales employee, a distributor, and an experienced sales partner each solve a different problem: market coverage, product reach, or fast customer access. Most companies end up using two or three of them at different stages, not one model chosen forever.

Werner Poiger, Founder and Managing Director of PBS Sales

Werner Poiger

Founder and Managing Director of PBS Sales

Read the insight →

Browse PBS Sales library

From B2B market entry to sustainable customer development

Our library follows the same four-step process PBS Sales uses to turn market potential into lasting customer relationships. Explore expert insights for every stage of the journey: from planning and market launch to business development and account management.

Extensive industry experience and credibility

30+ years of developing
new markets for B2B companies.

6,000+

decision-maker contacts

28

international sales experts

3

core market regions

YOUR QUESTION IS NOT HERE?

Book a meeting with our Business Development Expert.

Tell us where you want to grow and what is holding you back. A PBS Sales expert will respond with a practical first perspective.

Sandra Berger, Head of Sales & New Business Development at PBS Sales