B2B Sales
German B2B Sales Experts with Local Market Knowledge
Entering the German market requires more than a sales strategy. It requires local market knowledge, established business relationships and an understanding of how German companies evaluate new suppliers.
Founded in 1993 and headquartered in Munich, PBS Sales has helped international manufacturers develop business in Germany for more than 30 years. Our experienced sales experts understand the expectations of German decision-makers and support clients in building long-term customer relationships across industrial and consumer markets.
Our clients are companies that:
- are seeking a B2B sales agency for their technical components, systems and materials,
- looking for sales outsourcing services for their manufacturing and logistics solutions,
- want to set up an efficient distributor network in wholesale and retail.
Our clients range from ambitious start-ups to international manufacturers seeking an experienced partner with in-depth knowledge of the German market.
Let’s discuss your business development in Germany.
Winning Customers
Industries Where We Build Business
Our experienced sales experts win key customers for manufacturers and technology companies across industrial B2B markets.
Automotive
Machinery & Equipment
Plant Equipment
Agricultural Machinery
Railroad Equipment
Aerospace
Energy
Retail
MARKET ACCESS
Our Network
Since 1993, PBS Sales has built a network of more than 6,000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

Team
Our Sales Experts
Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.
Market Success in Germany
How does PBS Sales Develop New Customers in Germany

Market Analysis

Market Launch

Business Development

Key Account Management
Entering New Market Segments with Sales Outsourcing
Paving the Way to Europe for a Taiwanese Automotive Supplier
A leading Taiwanese manufacturer with annual sales of US$150M and a strong position as a supplier to the electric vehicle manufacturers in Japan and China wanted to expand their global footprint by entering the European market.
In the first phase they had constructed a state-of-the-art manufacturing facility in Eastern Europe. The second, and equally critical, stage required finding, vetting and hiring the right local partner for a successful selling effort into the highly competitive German automotive market.
Find out more about our case studies.
Knowledge Library
A practical framework from Sandra Berger, Head of Business Development
In Germany, 99,3% of companies are small and medium-sized enterprises (SMEs), according to the German Federal Statistical Office. Many attractive B2B targets are highly specialized Mittelstand (small and medium-sized) companies. They may not be the largest names in a database, but they can be important technology leaders, suppliers and purchasing organizations within their niches.
Read more PBS Knowledge Library.
Lower costs & risks
Your Benefits with PBS Sales
With PBS Sales, you choose a transparent, predictable cost structure and reduce the risks associated with your own sales team. Our hands-on sales approach supports sustainable market and customer development.
FREQUENTLY ASKED QUESTIONS
Planning to Outsource Sales in Germany? Your Questions Answered
Ready to expand into new markets?
Let’s Discuss Your Sales Potential in Germany and Europe
Tell us about your products, services, target customers and expansion plans. We’ll discuss where PBS Sales can support your new business development.

Sandra Berger
Head of Sales & New Business Development
+49 (89) 14 38 36 34
contact@pbs-sales.eu
