Develop New Markets

B2B Sales Outsourcing in Germany

Win key industrial and retail customers in Germany with an experienced local sales team.

B2B Sales

German B2B Sales Experts with Local Market Knowledge

Entering the German market requires more than a sales strategy. It requires local market knowledge, established business relationships and an understanding of how German companies evaluate new suppliers.

Founded in 1993 and headquartered in Munich, PBS Sales has helped international manufacturers develop business in Germany for more than 30 years. Our experienced sales experts understand the expectations of German decision-makers and support clients in building long-term customer relationships across industrial and consumer markets.

Our clients are companies that:

Our clients range from ambitious start-ups to international manufacturers seeking an experienced partner with in-depth knowledge of the German market.

Let’s discuss your business development in Germany.

The predictable, transparent cost structure conveys a sense of security.

Winning Customers

Industries Where We Build Business

Our experienced sales experts win key customers for manufacturers and technology companies across industrial B2B markets.

Automotive

Automotive

Mechanical engineering

Machinery & Equipment

Plant equipment

Plant Equipment

Agricultural machinery

Agricultural Machinery

Rolling stock

Railroad Equipment

Aerospace

Aerospace

Energy

Energy

Retail

Retail

MARKET ACCESS

Our Network

Since 1993, PBS Sales has built a network of more than 6,000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

PBS Sales Network

Team

Our Sales Experts

Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.

PBS Sales Team

Market Success in Germany

How does PBS Sales Develop New Customers in Germany

Step 1

Market Analysis

  • Determine key account manager

  • Analyze market

  • Develop sales strategy

  • Identify target customers

Step 2

Market Launch

  • Build awareness & relationships

  • Introduce product/service to target customers

  • Identify customer requirements

Step 3

Business Development

  • Reach out to existing contacts in the network

  • Lead generation through target customer strategy

  • Qualify and follow up on leads

  • Close deals

Step 4

Key Account Management

  • Regular contact with all stakeholders

  • Leverage additional sales potential, e.g. through upselling/cross-selling

  • Support with receivables, payments and delivery dates

  • Optional: Customer service

Entering New Market Segments with Sales Outsourcing

Paving the Way to Europe for a Taiwanese Automotive Supplier

A leading Taiwanese manufacturer with annual sales of US$150M and a strong position as a supplier to the electric vehicle manufacturers in Japan and China wanted to expand their global footprint by entering the European market.

In the first phase they had constructed a state-of-the-art manufacturing facility in Eastern Europe. The second, and equally critical, stage required finding, vetting and hiring the right local partner for a successful selling effort into the highly competitive German automotive market.

Find out more about our case studies.

How We Received the First Order From a German Tier 1 Within Two Months

Find the Right B2B Customers in a New Market

Knowledge Library

A practical framework from Sandra Berger, Head of Business Development

In Germany, 99,3% of companies are small and medium-sized enterprises (SMEs), according to the German Federal Statistical Office. Many attractive B2B targets are highly specialized Mittelstand (small and medium-sized) companies. They may not be the largest names in a database, but they can be important technology leaders, suppliers and purchasing organizations within their niches.

Read more PBS Knowledge Library.

Lower costs & risks

Your Benefits with PBS Sales

With PBS Sales, you choose a transparent, predictable cost structure and reduce the risks associated with your own sales team. Our hands-on sales approach supports sustainable market and customer development.

  • Our network
    6,000 contacts amongst manufacturers, suppliers and distributors.

  • Coverage of your target markets
    Germany, Europe and the USA

  • Additional regions as needed
    Europe and North America

  • Win key customers
    with our proven target customer strategy

  • Lower costs & risks
    compared to building your in-house sales team

  • Experienced sales team
    with senior B2B sales expertise and industry knowledge

  • Quick market presence
    without building your own local sales organization

  • Representation with your corporate identity

  • Industry/segment-exclusive

FREQUENTLY ASKED QUESTIONS

Planning to Outsource Sales in Germany? Your Questions Answered

Outsourced sales support in Germany typically costs a fraction of a full in-house hire once salary, benefits, payroll tax, and onboarding time are factored in — with no recruitment risk if the fit isn’t right. [pull in your actual pricing/comparison figure if you have one]

Business development activities can usually begin within a few weeks, but meaningful market validation and qualified sales opportunities typically require a couple of months, depending on your industry, target customers and sales cycle. Complex B2B sales require time to build trust, qualify opportunities and engage the right decision-makers.

German B2B buyers expect technical depth, precise documentation, and long-term reliability signals before engaging — sales cycles reward proof and process over relationship-building alone.

No. Every account at PBS Sales is led by native or fluent German speakers working from our Munich office, with firsthand experience of DACH industrial buying culture — so there’s no language or cultural gap between your product and the buyer.

Ready to expand into new markets?

Let’s Discuss Your Sales Potential in Germany and Europe

Tell us about your products, services, target customers and expansion plans. We’ll discuss where PBS Sales can support your new business development.

Sandra Berger, Head of Sales & New Business Development at PBS Sales

Sandra Berger
Head of Sales & New Business Development
+49 (89) 14 38 36 34
contact@pbs-sales.eu

    Detailed information on the handling of user data can be found in our privacy policy.