Develop New Markets

B2B Sales Outsourcing in Europe

Win key industrial and retail customers across Europe with an experienced sales team operating from Germany and France.

B2B Sales

Winning Key European Customers with Outsourced Sales

PBS Sales provides outsourced B2B sales teams for manufacturers and technology companies expanding across Europe — operating from offices across Germany and France, backed by a 6.000-contact network since 1993.

Our established network in the European industry and our proven target customer strategy enable us to offer scalable and cost-effective sales solutions.

Our clients are companies that:

Our clients come from Germany, Europe, North America and Asia and are companies of all sizes, from ambitious start-ups to large corporations.

Tap into our 6.000-contact network across Europe — let’s talk.

PBS Sales is the ideal „turnkey“ solution for any company looking to expand or launch into the European marketplace.

Winning Customers

Industries Where We Build Business

Our experienced sales experts win key customers for manufacturers and technology companies across industrial B2B markets.

Automotive

Automotive

Mechanical engineering

Machinery & Equipment

Plant equipment

Plant Equipment

Agricultural machinery

Agricultural Machinery

Rolling stock

Railroad Equipment

Aerospace

Aerospace

Energy

Energy

Retail

Retail

MARKET ACCESS

Our Network

Since 1993, PBS Sales has built a network of more than 6,000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

PBS Sales Network

Team

Our Sales Experts

Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.

PBS Sales Team

Comprehensive sales services in Europe

How We Develop New Customers for You

Step 1

Market Analysis

  • Determine key account manager

  • Analyze market

  • Develop sales strategy

  • Identify target customers

Step 2

Market Launch

  • Build awareness & relationships

  • Introduce product/service to target customers

  • Identify customer requirements

Step 3

Business Development

  • Reach out to existing contacts in the network

  • Lead generation through target customer strategy

  • Qualify and follow up on leads

  • Close deals

Step 4

Key Account Management

  • Regular contact with all stakeholders

  • Leverage additional sales potential, e.g. through upselling/cross-selling

  • Support with receivables, payments and delivery dates

  • Optional: Customer service

New market segments

How we expanded into Europe

Our client, a company that has specialized in solutions for marking technical products for many years, had focused strongly on technical development and the needs of the German market.

After a change in management, the focus shifted to developing new business segments and markets. PBS was given the opportunity to develop and implement an international growth concept with the company.

Find out more about our case studies.

Export Markets for German Marking Solutions

Should You Hire Local Sales People, Use a Sales Partner, or Work With Distributors?

Knowledge Library

An analysis by Werner Poiger, Managing Director, PBS Sales

Companies can now analyze a new market faster than seemed possible ten years ago, identify potential customers more precisely, and start real conversations before building any local infrastructure. AI is accelerating this considerably.

At the same time, selling has gotten more complex. Forrester reports that a typical B2B purchase involves 13 internal stakeholders and nine external influencers. Finding the right company and contact is easier than ever. Navigating the organization behind them is the real challenge.

Lower costs & risks

Your Benefits with PBS Sales

With PBS Sales, you choose a transparent, predictable cost structure and reduce the risks associated with your own sales team. Our hands-on sales approach supports sustainable market and customer development.

  • Our network
    6,000 contacts amongst manufacturers, suppliers and distributors.

  • Coverage of your target markets
    Germany, Europe and the USA

  • Additional regions as needed
    Europe and the USA

  • Win key customers
    with our proven target customer strategy

  • Lower costs & risks
    compared to building your in-house sales team

  • Experienced sales team
    with senior B2B sales expertise and industry knowledge

  • Quick market presence
    without building your own local sales organization

  • Representation with your corporate identity

  • Industry/segment-exclusive

FREQUENTLY ASKED QUESTIONS

Planning to Outsource Sales in Europe? Your Questions Answered

Outsourced sales support typically costs a fraction of hiring and managing local staff in multiple countries — no recruitment, payroll, or compliance setup per market.

Business development can usually begin within a few weeks, though timelines depend on your industry, target customers and sales cycle length. In one case, we generated qualified inquiries for a Taiwanese automotive supplier with German Tier 1 customers within two months.

We operate from offices in Germany and France, with our sales network extending across the wider European market — covering the same industrial sectors as our German operations.

No. PBS Sales acts as your outsourced sales team, engaging decision-makers directly across markets without you having to hire or manage staff locally.

Ready to expand into new markets?

Let’s Discuss Your Sales Potential in Germany and Europe

Tell us about your products, services, target customers and expansion plans. We’ll discuss where PBS Sales can support your new business development.

Sandra Berger, Head of Sales & New Business Development at PBS Sales

Sandra Berger
Head of Sales & New Business Development
+49 (89) 14 38 36 34
contact@pbs-sales.eu

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