Develop New Markets

Sales Outsourcing for Components, Systems & Materials

We are PBS Sales, a sales outsourcing company headquartered in Munich that has acted as the German and European sales office for manufacturers of technical components, systems and materials since 1993. Our Key Account Managers win OEM, Tier 1 and system-supplier customers in automotive, machinery, rail, energy and aerospace.

B2B Sales

From Market Potential to New Industrial Customers

You have a competitive technical product and see potential in Germany and other European markets. Developing these markets requires more than a list of prospects or occasional sales visits.

You need to identify the Tier 1 suppliers, OEMs, system suppliers and manufacturers with a real fit for your components, systems or materials and reach the people who influence supplier selection, technical approval and purchasing decisions.

With more than 30 years of experience in international sales, PBS Sales provides the local business development and sales capacity to turn your market potential into qualified business opportunities, RFQs and new customers.

We work for three client groups:

For components, systems and materials, we develop new business across sectors including automotive and mobility, mechanical and plant engineering, agricultural engineering, rail, aerospace, energy and other industrial markets.

Partner with PBS Sales to develop new markets, generate qualified RFQs and win new customers for your components, systems and materials in Germany and Europe.

30 years PBS Sales

Technical Products We Have Taken to Market

Our clients include international manufacturers of technically demanding components, systems and materials from Europe, North America and Asia. We support both established industrial companies and innovative technology providers in developing new customers and applications.

Our technical sales experience includes:

    • Thermoplastic injection-molded parts
    • Sensor, monitoring and sealing solutions
    • Capacitive touch sensor modules
    • Actuators, micro-drives, miniature gear motors
    • Processors that combine AI with 3D image processing, computer vision and deep learning
    • Hot surface silicon carbide igniters
    • Complex, high-precision phenolic and thermoplastic moldings
    • Plastic hybrids, sensor and MID technology
    • High performance adhesives
    • LED and switch subsystems and devices
    • Technical Elastomeric Foams
    • Integrated, Automotive Electronic Applications
    • Custom-Designed Solenoids and Solenoid Valves
    • Innovative Ignition Products
    • Freeze Protection Valves
    • Protective Thin-Film and Nano-Coating
    • Gas, Humidity and Fine Dust Sensor Components
    • Air bellows for commercial vehicles
    • Elastomeric Labels
    • Innovative Premium Lighting Systems and Electronics
    • See more technical products we have sold
Professional sales agency team in Germany

MARKET ACCESS

Our Network

Since 1993, PBS Sales has built a network of more than 6.000 decision-makers across manufacturers, suppliers and distributors. These established relationships give us direct access to industrial markets and provide a strong starting point for developing new target accounts for our clients.

PBS Sales Network

Team

Our Sales Experts

Our 28 sales professionals bring an average of 12.4 years of seniority at PBS Sales, combining technical understanding with long-standing B2B sales experience. They engage directly with decision-makers in management, purchasing, engineering and functions involved in investment decisions.

Meet the PBS Sales Key Account Managers

Sales as a Service in Europe

How We Develop New Customers for You

Step 1: Market analysis

Market Analysis

  • Determine key account manager

  • Analyze market

  • Develop sales strategy

  • Identify target customers

Step 2: Market launch

Market Launch

  • Build awareness & relationships

  • Introduce product/service to target customers

  • Identify customer requirements

Step 3: Business development

Business Development

  • Reach out to existing contacts in the network

  • Lead generation through target customer strategy

  • Qualify and follow up on leads

  • Close deals

Step 4: Key account management

Key Account Management

  • Regular contact with all stakeholders

  • Leverage additional sales potential, e.g. through upselling/cross-selling

  • Support with receivables, payments and delivery dates

  • Optional: Customer service

Case study

From 4% to 19% Export Share in Two Years

Our client, an Italian machining specialist for small and mid-sized series of metal parts and subassemblies, wanted to build a customer base in the German automotive tool industry. The first orders came within the first year, and the customer base kept growing in the second. “By the third year we were well established, and sales significantly outpaced budget,” says Markus Bartelmess, Key Account Manager at PBS Sales.

Find out more in our case studies from industrial markets.

Develop the German Market for an Italian Machining Specialist

Can Outsourced Sales Work for Complex B2B Products?

Knowledge Library

Selling complex B2B products requires technical understanding and access to the right decision-makers

Selling precision components or customized industrial solutions differs from selling standard products. A partner must first understand what the product does, where it creates value, and which customers genuinely fit.

You can’t sell a technical solution credibly without understanding the application.

Browse all articles in the PBS Knowledge Library.

Lower costs & risks

Your Benefits with PBS Sales

With PBS Sales, you choose a transparent, predictable cost structure and reduce the risks associated with your own sales team. Our hands-on sales approach supports sustainable market and customer development.

  • Our network
    6.000 contacts amongst manufacturers, suppliers and distributors.

  • Coverage of your target markets
    Germany, Europe and the USA

  • Long-term partnerships

  • Win key customers
    with our proven target customer strategy

  • Lower costs & risks
    compared to building your in-house sales team

  • Experienced sales team
    with senior B2B sales expertise and industry knowledge

  • Quick market presence
    without building your own local sales organization

  • Representation with your corporate identity

  • Industry/segment-exclusive

FREQUENTLY ASKED QUESTIONS

Developing New Customers for Technical Products

Start with the application, not the company list. For each target OEM or Tier 1, the people who matter are usually in development, application engineering, purchasing and quality. PBS Sales agrees a list of named target accounts with the client and reaches the right contacts through its network of 6.000+ decision-makers, built since 1993.

Be present locally, be technically competent and be reliable. PBS Sales acts as the manufacturer’s German sales office, with a local address, email and business cards in the client’s name. For a Taiwanese automotive supplier,  PBS Sales set up this local sales office and supported its first orders from German Tier 1 customers.

Commit to the full cycle, from first contact through samples, RFQs and supplier audits to series business. PBS Sales Key Account Managers stay on the same accounts for years; average tenure is 12.4 years. For an Italian machining specialist, this steady work raised export share from 4% to 19% in two years.

They need technical understanding of the application and knowledge of how OEMs and Tier 1s select suppliers. PBS Sales has sold products ranging from solenoid valves and SiC igniters to MID hybrid parts and nano-coatings to automotive, rail, machinery, energy and aerospace customers.

Timelines vary with the product, the target industry and the customer’s qualification process. In industrial B2B sales, the path from first contact through technical evaluation, sampling and supplier approval often takes several months or longer. At the start of each engagement, PBS Sales agrees realistic milestones with the client, such as target accounts contacted, first meetings and first RFQs, and reports progress against them.

Yes. All PBS Sales Key Account Managers are native or fluent German speakers, and several also work in other European languages. They know how German engineering and purchasing teams make buying decisions.

Ready to expand into new markets?

Let’s Discuss Your Sales Potential in Germany and Europe

Tell us about your products, services, target customers and expansion plans. We’ll discuss where PBS Sales can support your new business development.

Sandra Berger, Head of Sales & New Business Development at PBS Sales

Sandra Berger
Head of Sales & New Business Development
+49 (89) 14 38 36 34
contact@pbs-sales.eu

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