IN THIS ARTICLE The old playbook Three models that solve different problems Let the market talk back AI is creating more room for senior sales expertise 3 principles for entering a market today FAQ QUICK ANSWER There is no single right model. A local sales employee, a distributor, and an experienced sales [...]
IN THIS ARTICLE Being unknown is not the same as being inexperienced Bring your experience into the conversation AI helps us arrive better prepared Practical example FAQ QUICK ANSWER A foreign supplier entering a new market may be unknown locally while bringing decades of experience, proven technology and strong customer relationships from [...]
IN THIS ARTICLE More data ≠ better targets Four steps to a target list Where AI fits Practical example FAQ QUICK ANSWER To find the right B2B customers, start by defining where your products, components, systems or solutions create genuine value. Building the biggest possible prospect list comes second. AI can now [...]
