IN THIS ARTICLE Why routine requests now need closer attention Are supplier audits and ESG checks prohibited in China? What this means for Chinese companies growing in Germany and Europe A practical framework What sales and procurement should do differently FAQ QUICK ANSWER Selling into Germany from China remains possible and attractive. [...]
IN THIS ARTICLE Test the market before you build the organization A practical German market test What successful market validation looks like FAQ QUICK ANSWER Before investing in a full local sales team, test your proposition with real German target customers. Define the most promising segments, approach the right decision-makers, measure their [...]
IN THIS ARTICLE More data ≠ better targets Four steps to a target list Where AI fits Practical example FAQ QUICK ANSWER To find the right B2B customers, start by defining where your products, components, systems or solutions create genuine value. Building the biggest possible prospect list comes second. AI can now [...]
